Annual Production Value of the Domestic Animation Industry Has Exceeded 18 Billion - The Animation I - News - Business News


Annual Production Value of the Domestic Animation Industry Has Exceeded 18 Billion - The Animation I   by jekky

in News / Business News    (submitted 2010-10-29)

According to HKTDC's study shows that the market throughout Asia licensing business experience, about one percentage point increase in GDP for each, can be licensed product sales increased by 1.4%. The global top 30 most valuable brand of view, was more than the product business to expand by licensing the brand in the world influence.

"Brand Licensing" Industry will be the 21st century knowledge-based economy in the emerging industry.

Chinese animation has 80 billion yuan gap

Authoritative survey figures show that China's current copyright toy selling products, has become the second largest market in Asia, thus, cartoon licensing has become a very promising new industries.

Figures show that China's annual output value of animation industry has broken through 18 billion yuan, China's sales of baby food each year around 35 billion yuan, annual sales of toys to 200 million yuan, annual sales of children's clothing amounting to 90 billion yuan more than children, and various children's publications, audiovisual products, annual sales of 10 billion yuan.

China now has 367 million minors, they are all potential consumers animation industry. Estimated that China's animation products, will have over 100 billion yuan output value of the huge space for development. Experts optimistic that China's animation industry is now at least 80 billion yuan gap.

Experts predict that by 2010 the mandate of business in Mainland China market size growth from the current 600 million U.S. dollars to 15 billion U.S. dollars. In Shanghai, Guangzhou, Shenzhen, Beijing high-income cities, and the Pearl River Delta, Yangtze River Delta and other regions, the average annual sales of licensed products can be more than 500 million U.S. dollars.

Effective market limited edition on sale

Hong Kong Bubble Mon Licensing (International) Limited Limited Edition General Manager Wei-Sheng Li is optimistic about sales, he said the brand's sales market, first of all clothing, you can launch a limited edition brand T-shirt, a grade is 1000 yuan, increase independent numbers and patterns, unique, but also a way to show their individuality.

Wei-Sheng Li said, the public did not authorize the brand main attack this market advanced, so the company would create "PartyQueen" brand, with parties, trying to open up markets to high income, high consumption of female white-collar workers as the goal.